Early in my career I was taught a valuable lesson. It’s something that ALL good marketers do, without exception… …and that’s to keep a ‘swipe file’. It’s basically an ever-growing collection of advertisements, sales letters, headlines, emails and promotions that have...

It sounds bonkers when you first hear it. But it’s true… Last weekend, in northern Japan, 1,800 people pulled an entire CASTLE by over two metres using just ropes and rollers. The aim was to move Hirosaki Castle from its original position in order to repair an...

A few drops of rain fell on London this week. And the temperatures finally dropped. (At least for the time being, anyway!) What sweet relief! It means that I’m writing to you WITHOUT a fan blasting air into my sweaty face, making my hair billow like I’m in a 1980s...

I just read this BBC article and it reminded me of the strangest experiences of my life. It happened this very week in August 2019. I drove West from London… into Wiltshire… across the desolate Salisbury plain… and entered a ‘military only’ gate where the barriers had...

I hear this a lot… “I love the idea of that business, Nick, but I haven’t got the time.” Which I can understand. Because most people are busy. REALLY busy. There are the constant demands of work.… shopping… cooking… cleaning… repairing the house… dealing with...

This is going to sound slightly odd. But I’ve a blunt question..,. “What do you KNOW how to do?” By that, I don’t mean what qualifications you’ve earned… What letters can you put after your name… Or what impressive job title you’ve had in the past. It doesn’t even...

I’ve got something pretty cool for you to check out today… (If I must say so myself!) It’s a FREE report that could help you kickstart a rewarding way of earning an income in your spare time, based on what you already know, and love to do in life. You can download it...

Monday’s not traditionally a day for treats and surprises. Well, not the good kind anyway. It’s usually a misery of ‘to do’ lists, unfinished business from last week and messages from people who want you to do things that you don’t really want to do. So I’m going to...

I’ve reached a strange point in my life… My parents are both well into their eighties. They’re still going strong but inevitably getting frailer… and needing a bit more looking after than they'd admit to. Meanwhile, my own children have become young adults. One of...

There is a growing backlash against something called “AI slop”. And frankly, I welcome it. AI slop is the flood of cheap, repetitive and often nonsensical content that is being churned out automatically and dumped onto the internet with little or no real human...

A few months ago I was under a lot of pressure… I had to write a very long, very important sales letter for a big project that Heloise and I had been working on. Now, this is hardly something new for me. You could say that writing is my bread and butter. I’ve been...

A good friend of mine has the most amazing child… He’s ten years old and smart as a whip. You can ask him almost any question about the world and he’ll reel off an answer (or give it a very good go!) Quantum physics… the world’s most venomous spiders… the career of...

A good friend of mine has the most amazing child… He’s ten years old and smart as a whip. You can ask him almost any question about the world and he’ll reel off an answer (or give it a very good go!) Quantum physics… the world’s most venomous spiders… the career of...

Forget wars, climate change and political chaos… My coffee machine has just died! After more than 12 years of hard work, my treasured bean-to-cup machine has sprung a critical leak. This might not sound like a major problem to you – but for me it’s an EMERGENCY! You...