I’ve got a BIG question for you…

(And it really is a biggie).

….‘WHO ARE YOU?”

And I don’t mean your name…

What you do for a living….

Or where you live…

I’m looking for something much, much deeper than that.

To answer it, you need to have a very long, hard think about what makes you ‘YOU’.

For instance, your quirks and flaws…

Your cultural tastes…

Your pet hates…

Your music obsessions…

The TV shows you watch when you feel bored or sad…

The people you love (and the people you LOATHE.)

Those funny jokes you tell at parties….

The important places of your life.

Those things you worry about when you’re lying in bed at night…

All of those (and much more) are what make up the unique and complex human being that is UNMISTAKABLY you.

But – as much as I’d love to get to know you personally – I don’t want you to tell me the answer.

This is something I’d like you to tell the AI tool that you currently use (or intend to use) to help you create and run any online business more effectively.

And today I’m going to show you precisely how to go about it.

Because it doesn’t matter what you use AI for…

Perhaps it’s for product listings… website content… sales copy… eBooks… digital courses… or social media posts.

Whatever the case, you will need to carry out the process I’m about to show you.

That is, if you want to avoid generating AI slop that sounds boring, generic, lazy and JUST LIKE EVERYTHING ELSE using AI.

And that’s important.

Because in a noisy, crowded online marketplace, you need to be authentic and distinct if you want to stand out, and draw attention to your products and services.

How To Turn Yourself into ‘Human Data’

Last Friday, I showed you the common AI ‘tells’ to look out for in your online content…

Then I gave you an editing process to help you weed them out so that your written ‘voice’ sounds natural.

Doing this will instantly make you more trustworthy and relatable to your followers, subscribers or customers.

But today I want to focus on a way to use your personality as ‘human data’, so that what you produce with AI is ALWAYS uniquely yours, and yours alone.

You see, what most people do when they use AI in business is to input factual information…

For instance, product specification, prices, target customer demographics, topical research, trials and studies, word length, special offers…

But AI is a mirror, not a person.

It only reflects back what you show it.

If you give it purely dry facts and statistics, it’s going to come back with something that’s thin on personality.

Most likely, it will inject that cliched AI voice that everyone can instantly recognise these days.

So if you want to get something unique, engaging and three-dimensional as a result, then you need to input your human data too.

Of course, humans are not defined by a bunch of measurements and statistics. Instead, we are made from all kinds of stuff like:

• memories
• frustrations
• obsessions
• contradictions
• routines
• sensory experiences
• emotional scars
• quirky preferences
• irrational opinions
• pet hates
• cultural influences
• sense of humour
• social biases
• speech quirks
• learned knowledge
• wisdom
• relationships
• worldviews

When you combine ALL of these factors, the result will be something that’s unique and cannot be replicated by anyone else.

But how can you get this material into AI?

Well, first you need to gather your own data….

A Personality Questionnaire

Answer the following as honestly as you can, then write down those answers on a Word document (or similar) so that you can copy and paste it into an AI tool.

A. Nostalgia & Emotional Memory

• Where did you grow up?
• What smells or sounds instantly take you back to childhood?
• What TV advert or TV show do you still remember?
• What object did your grandparents own that fascinates you?
• What has disappeared from everyday life that you miss?
• What kind of people did you admire as a child?
• What decade do you emotionally belong to?
• What kinds of everyday experiences feel luxurious or stimulating to you?

B. Pet Hates & Irritations

• What modern trend irrationally annoys you?
• What phrase instantly makes you distrust someone?
• What type of marketing do you hate?
• What kinds of products or services drive you mad?
• What social behaviour bothers you?
• What kind of person drains your energy?
• What kind of ‘success advice’ do you think is nonsense?
• What are people pretending to enjoy?
• Who is the worst person – or worst kind of person – on earth?
• What kind of food makes your stomach turn?
• What are the film or music genres that make you want to run screaming?

C. Day-To-Day Reality

• Describe the place at home where you work (ie. kitchen table, study, or bedroom).
• What does your morning routine look like?
• What distractions repeatedly derail you?
• What little luxuries improve your day?
• What common habits do you have?
• What’s something you waste too much money on?
• What sound do you hear most often?
• What family members do you hang out with?
• Who often interrupts you, criticises you or supports you?
• Do you have a pet? If so, what is it, and what’s it like to live with?
• What car do you drive?

D. Contradictions

• What do you believe strongly but struggle to practise?
• What personality traits help you? And which ones hurt or hinder you?
• What makes you feel insecure despite your experience?
• What do people misunderstand about you?
• What opinion have you changed dramatically on?
• What do you envy in other people?

E. Preferences

• What’s your favourite food?
• Favourite smell?
• Favourite season?
• Favourite kind of holiday?
• Preferred weather?
• Favourite shop, pub, restaurant or café?
• Favourite band, movie, book or genre?
• Do you like silence or noise?
• Favourite gadget or piece of technology?

F. Worldview & Philosophy

• What do you think most people get wrong about life?
• What’s a truth you’ve accepted that most people avoid?
• Do you think the world is broadly getting better or worse? Why?
• What’s your attitude to money and wealth?
• Do you believe people can genuinely change?
• What’s something society celebrates that you think is overrated?
• What’s your relationship with risk? Are you cautious or impulsive?
• Do you lean towards optimism or pessimism?
• What do you think happens when we die?
• If you could force one rule on everyone, what would it be?

G. Opinions & Biases

• What kind of person do you instinctively trust? Or distrust (even if you know it’s unfair)?
• What social class, tribe or subculture do you identify with most?
• What group do you feel defensive about belonging to?
• What assumptions do people make about you based on how you look, talk or live?
• What’s a popular cause or movement you secretly have mixed feelings about?
• What topic do you avoid at dinner parties?
• What do you think separates decent people from awful ones?

H. Influences

• Who shaped you more… your mother or your father (or someone else entirely)?
• What teacher, boss or mentor left an impression on you?
• What historical figure or public personality do you admire?
• What place has shaped your identity more than any other?
• What job, event or period of your life made you grow up fast?
• What culture, country or community outside your own has influenced your tastes or thinking?

I. Wisdom & Experience

• What’s the worst mistake you’ve ever made?
• What was the best decision you ever made?
• What do you know now that you wish someone had told you at 18?
• What skill took you years to learn that you now take for granted?
• What piece of common advice turned out to be completely wrong for you?
• What have you built, fixed or figured out that you’re proud of?
• What’s the hardest conversation you’ve ever had — and what did it teach you?

J. Communication Style & Language

• Do you swear? A little, a lot, or never?
• Are you blunt or diplomatic?
• Do you use long sentences or short ones?
• Do you use slang, dialect or regional phrases? Which ones?
• Are you sarcastic, dry, or warmly witty? Give a few examples.
• What words or phrases do you overuse?

When you have these answers written down…

It’s Time to Humanise Your AI

Copy and paste the material it into your preferred AI tool, using this prompt:

➡️ I am going to give you answers to a questionnaire about my personality. Turn this into a detailed document that I can use whenever I need to brief you on a project that involves content. It should capture my voice, personality, worldview, experiences, quirks, pet hates, preferences and communication style. Write it in the first person, as if I’m introducing myself to a collaborator who needs to understand how I think, talk and see the world.

You now have something you can paste into any AI tool, any time that you need it to produce content.

You’re more likely to get something that sounds like it was written by a real, flawed, opinionated, complicated human being.

Which is exactly what you are.

Over time, you can add to that document, or change elements so that the AI outputs are more finely tuned.

And if you don’t have time to answer my questionnaire, you can use this prompt:

➡️ Act as an interviewer, memoirist, psychologist, and biographer. Help me uncover the specific characteristics, memories, opinions, emotional patterns, quirks, contradictions, preferences, routines, frustrations, humour, nostalgia, values, worldview, speech style, and lived experiences that make my writing unique and human. Interview me one question at a time. Ask emotionally intelligent, specific questions.

Answer the questions it gives you, then follow it with:

➡️ Based on everything I’ve told you, write me a Personality Document. It should be in first person.

Oh, and don’t worry…

There’s no need to share all of your private opinions and experiences in public.

This is really just background data that will help give all your AI efforts a more authentical, personal tone.

Give it a try this week, then use your personality document to create a sample piece of copy, like a blog post or free report.

See how much better the result is!