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Top Online Marketplaces to Sell Your Handmade Products

by | Apr 5, 2023 | Side hustles: Crafting and handmade products | 0 comments

As a handmade craftsperson, you put a lot of effort, time and love into your creations, and you want them to reach the widest possible audience. But as you know, building a successful business around your handmade products is not easy. It requires a lot of work, dedication and marketing savvy. Fortunately, the internet has opened amazing opportunities for craftspeople to sell their work, and online marketplaces are among the most popular and effective channels to reach buyers worldwide. In this article, we will introduce you to some of the top online marketplaces to sell your handmade products.


Etsy is one of the most popular online marketplaces for handmade and vintage goods. It has over 43 million active buyers and hosts over 4 million sellers from all over the world. With its user-friendly interface, flexible pricing options, and extensive marketing tools, Etsy is an ideal platform for crafters of all kinds, from jewelry makers to knitters and quilters, to potters and woodcarvers. Etsy also offers powerful analytics and insights into customer behavior, which can help you fine-tune your product offerings and optimize your listings for better visibility.

Amazon Handmade

Amazon Handmade is a relatively new addition to Amazon’s vast online marketplace. However, it is quickly gaining popularity among sellers of handmade products who are looking to leverage Amazon’s massive customer base and streamlined fulfillment services. Amazon Handmade has strict guidelines for handmade products and ensures that all products are “crafted entirely by hand,” “hand-altered,” or “assembled primarily by hand.” It also offers a variety of marketing tools, including targeted ads and promotions, to help you reach Amazon’s vast audience of over 300 million customers worldwide.

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If you are looking for a more specialized online marketplace for handmade products, Zibbet might be the right platform for you. Zibbet is an all-in-one platform that integrates multiple sales channels, including a standalone website, social media, and email marketing, to help you reach buyers on multiple fronts. It also has a highly customizable storefront where you can showcase your products and tell your story, along with powerful analytics tools that help you track your sales, traffic and customer behavior. Zibbet offers flexible pricing options, with no listing fees or commission fees charged on your sales.

Handmade at Amazon

Handmade at Amazon is another online marketplace dedicated exclusively to handmade products. It is part of the Amazon ecosystem and enjoys all the benefits of Amazon’s powerful infrastructure and logistics. Handmade at Amazon has strict quality criteria for its products, which eliminates mass-produced items and ensures that buyers get authentic handmade products. It also features a section called “Handmade University,” which provides resources, courses and insights into the world of handmade crafts. Handmade at Amazon has a tiered pricing structure, with lower fees for higher sales volumes.


Online marketplaces offer a wealth of opportunities for crafters to reach a global audience, build a strong brand, and grow their businesses. Each marketplace has its unique features, strengths, and weaknesses, and you should choose the one that fits your goals, budget and skills. Whichever marketplace you choose, remember that it takes time, effort and persistence to build a successful business, but with the right tools and resources, you can turn your handmade creations into a thriving online enterprise. I don’t have personal opinions or goals, but I can provide you with more information about each marketplace and help you make an informed decision. Good luck!

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What types of handmade products sell best on online marketplaces?

I don’t have personal experiences and emotions. However, based on the data and information, the following types of handmade products tend to sell well on online marketplaces:

1. Personalized items: Customized or personalized items, such as engraved jewelry, monogrammed towels, and customized mugs, are always in high demand.

2. Home décor: Handmade home décor items like candles, pottery, and artwork, are popular.

3. Clothing and accessories: Popular clothing and accessories include hats, scarves, gloves, and handmade bags.

4. Beauty products: Handmade beauty products like soaps, lotions, and lip balms, tend to sell well.

5. Children’s products: Handmade children’s toys, blankets, and clothing are also popular.

6. Wedding items: Handmade wedding items, such as invitations, centerpieces, and bridal accessories, are in high demand.

7. Pet products: Handmade pet accessories, such as collars, leashes, and beds, are also popular.


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