Psychology has gone through radical shifts in recent years.

We no longer live in a world where the brain is seen as an organ that works only in one standardised way.

Instead, we’re entering a complex era where conditions like ADHD and autism aren’t considered ‘mental disorders’ but as different operating systems in the brain.

Rather than considering them a disease, or a ‘fault’, today we understand just that some people are wired differently.

This is known as ‘neurodiversity’.

More and more adults are beginning to get diagnoses that explain some of their past and present behaviours….

For example, compulsive hoarding… intrusive thoughts… awkwardness at social events… mood swings… obsessional skin-picking…

Others are giving themselves permission to define themselves with a label for their personality and behaviours -or their difficulties in handling certain tasks and situations.

For instance, realising they have dyslexia or dyscalculia, which might explain struggles with learning maths and English.

What’s more, the public is becoming more aware of the many different mental health conditions that can affect us…

Examples include anxiety, bipolar disorder, post-traumatic stress disorder and seasonal affective disorder.

Perhaps you are one of the growing number who have a diagnosis, or a suspected condition?

Or maybe you have children or grandchildren who are ‘on the spectrum’.

If so, today’s home income idea might appeal to you.

Because I want to look at how you could create profitable products and services that help people deal with behavioural, cognitive and emotional challenges.

These range from one-off products you sell on existing marketplaces… to information products like courses, planners and newsletters.So there will certainly be something to suit your levels of free time, skill and experience.

But before we crack on, I’ll admit –
this isn’t for everyone

I know there are some out there who find this whole ‘on the spectrum’ thing bewildering, or who reject it outright.

That’s fine, there are plenty of other opportunities to try!

However, if you’ve an interest in this area, this could be a powerful foundation for a home business.

Because if you recall my recent email about ‘Angela’ – a woman who spent years caring for her elderly mother – it could be that your experiences become a backstory that really resonates with your potential customers.

Okay, so let’s dive in.

A Massive Growing Market With Many Ultra-Niches

In 2025 there is a growing market of people who are thinking deeply about their psychology and emotional wellness…

But of course, that’s a very broad market….

As a solo home-based entrepreneur you need to think about narrower markets where you can specialise.

The good news is, this market includes many niches based around specific conditions.

Let’s take a look…

Neurodivergent Conditions…

• Autism Spectrum Disorder (ASD)
• ADHD (Attention-Deficit/Hyperactivity Disorder)
• Sensory Processing Disorder
• Dyslexia
• Dyspraxia
• Dyscalculia
• Tourette’s Syndrome

Mood and Emotional Disorders

• Anxiety Disorders (GAD, Social Anxiety, Panic Disorder)
• Depression / Major Depressive Disorder
• Bipolar Disorder (Type I & II)
• Cyclothymia
• Persistent Depressive Disorder (Dysthymia)
• Seasonal Affective Disorder (SAD)

Obsessive or Compulsive Disorders

• OCD (Obsessive-Compulsive Disorder)
• OCPD (Obsessive-Compulsive Personality Disorder)
• Trichotillomania (Hair-pulling)
• Dermatillomania (Skin picking)
• Hoarding Disorder

Trauma and Stressor-Related Disorders

• PTSD (Post-Traumatic Stress Disorder)
• C-PTSD (Complex PTSD)
• Attachment Disorders
• Acute Stress Disorder

There are also some conditions that aren’t don’t often get diagnosed but which are commonly discussed…

• Rejection Sensitivity Dysphoria
• Imposter Syndrome
• Alexithymia (difficulty identifying or expressing emotions)
• Decision Fatigue
• Burnout
• Emotional Dysregulation
• Executive Dysfunction
• Social Fatigue
• Brain fog

As you can see, there are a lot of niches there!

People who have these conditions (or suspect they do) are VERY interested in finding out more information.

Just look at the rise in Google searches for ‘autism’ over the past 5 years…

Or the increase in searches for ‘ADHD’.

Or dyscalculia…

So there’s clearly a lot of people out there looking for advice, support, tools, insights and stories from others like them.

And it means that if you can provide something that is relevant to their concerns, you could become very “findable” on search engines and social media networks.

As I say, the key is to think about the niche first.

My recommendation would be to pick a few from my list that have some relevance to you – either because you suspect you might have the condition (or have experienced it in the past) or because you know somebody who fits one of these categories.

Oh, and don’t worry – this isn’t about setting yourself up as an expert or offering medical advice!

There’s a whole array of ways you can help people without crossing any ethical barriers.

Let’s take a look…

Information Products You Can Create and Sell

The first route is to consider information products.

• Micro-Manuals – these are PDF files that are short and quickly digestible. They can include checklists, quick start guides, or single solutions to a problem or goal. You can sell them for anything from £10-£50.• Digital planners and tools – these are downloadable resources that people can print out, which could include diaries, habit trackers, goal-setting planners, recipe cards. These can sell on marketplaces like Etsy.
• eBooks – these are ‘how to’ guides that offer practical advice and insights. They could be from 5,000-20,000 words, using AI to write and edit them, and sold on marketplaces like Amazon.
• Email newsletter – a regular (at least once a week) personal email sharing information in a friendly informal way.
• Digital Courses – a step by step guide through a particular challenge or goal. They can range from short ‘quick start’ courses, to spotlight courses that go deep into a single step, or signature courses that tackle multiple topics and processes.
• Membership and Subscription Services – people can sign up to get regular online content, special resources, coaching videos and access to private groups (forum or Facebook Group, for example).

Just make sure that you focus on a niche audience with a specific condition, and get an understanding of what they want to achieve.

You can use Chat GPT to create a psychological profile of the typical person with the condition, listing all the problems and goals they might be struggling with.

You could start very simply with a micro-manual that you sell to build a small list of customers, then move onto more complex products like an email newsletter or digital course.

Physical Products You Can Source & Sell

The second route is to consider products that you could source from wholesalers then resell on Amazon or Etsy with your own branding or packaging.

Sensory & Neurodivergent Support Products

• Fidget tools – e.g. spinners, cubes, twistable toys, clickers, stretchy bands (popular for ADHD and ASD)
• Weighted blankets – known to reduce anxiety and help with sensory processing issues
• Compression vests or lap pads – used to soothe and calm
• Chewable jewellery – for oral sensory seekers
• Noise-reducing earplugs or headphones – to combat sensory overload
• Blue light blocking glasses – for people with sensory sensitivity or trouble focusing
• Kinetic sand or putty – satisfying textures for calming play

Focus, Productivity & Organisation Tools

• Task timers (Pomodoro timers) – for people who struggle with executive function and time-blindness
• Visual schedules or routine boards – ideal for people with ADHD or autism
• Whiteboards, diaries or planners – to help with organisation and memory issues.
• Sticky notes in different colours/shapes – for colour-coded memory and attention tools
• Habit trackers or motivational desk pads – paper-based tools to encourage structure

Emotional Regulation & Anxiety Relief

• Aromatherapy products – essential oil rollers, sleep sprays, diffusers
• Massage tools – hand rollers, scalp massagers, neck pillows
• Tapping tools (EFT) – such as fingertip guides or tapping point charts
• Anxiety relief kits – small bundles with affirmation cards, grounding tools, worry stones
• Journals for anxiety, self-esteem, gratitude, trauma healing – beautifully designed and themed
• Affirmation decks – cards with daily prompts for positivity, self-talk or mood boosting

Sleep Support Products

• Weighted eye masks – helps with insomnia, anxiety, and sensory regulation
• Melatonin-free herbal sleep patches – non-medical sleep aid
• Calming teas and adaptogenic drink powders – chamomile, valerian, reishi blends
• Nightlights with gentle colour-changing settings – good for sensory soothing
• White noise machines or calming sound devices – helps with overstimulation or sleep issues

Creative Therapy Aids

• Adult colouring books – especially themed for stress relief, neurodivergent minds, or mental wellness
• Craft kits – such as paint-by-numbers, cross-stitch, or mindful DIY sets
• Mood journals with prompts – e.g. “My Daily Emotional Check-in”
• Mindfulness or meditation card decks – great for short daily practices
• Emotion wheel magnets/posters – tools to help with alexithymia or teaching kids about emotions

Teen-Specific Products

• Sensory toys or classroom fidget packs – especially for children with ADHD/autism
• Social story books or flashcards – helps children understand social cues and emotions
• Therapy dolls or plush toys with weighted elements – great for emotional grounding
• ‘Calm Down’ kits – boxed sets with soothing tools for children

You could even bundle products together into gift boxes for self-care, burnout recovery, or ‘brain fog days’.

And finally, here’s one more route you could consider…

Quirky Gifts and Accessories

A lot of people take pride – or find humour – in their neurodivergent brains.

For many, self-diagnosis or formal diagnosis brings a huge sense of relief and self-acceptance that can be life-changing.

So they’re often quite happy to shout about it to the world, and connect others who feel the same.

Which means that you could create gift products using Print-On-Demand services to do the manufacturing without you needing to stock or deliver anything.

These could include t-shirts, mugs, tote bags, enamel pins and badges, phone cases and laptop stickers, posters, greeting cards and art prints.

If you can’t think of any designs or slogans, you can use tools like ChatGPT to come up with ideas.

Here are some I got generated in seconds:

• “Neurospicy”
• “I’m Not Distracted, I’m Multi-Focused”
• “Autistic and Awesome”
• “My Brain Has Too Many Tabs Open”
• “ADHD Is My Superpower”
• “Proudly Wired Differently”
• “Ask Me About My Executive Dysfunction”
• “Not Broken. Just Limited Edition.”
• “Neurodivergent Mum Club”
• “Dyslexic and Brilliant”

You can then use AI to create images or logos – or seek out freelancers on sites like Fiverr who can put something together for you at a low cost.

Do Any of these Ideas Excite You?

I hope there’s something in here that sparks some interest for you – if so, then please do let me know what you think.