Happy Wednesday 2nd of July!

I know it’s not a day that people usually celebrate.

But it’s just over half-way through the year…

[*Sound of Champagne Corks Popping*]

As you might know, I’m celebrating the halfway stage of 2025 with a recap of some of the most popular What Really Makes Money newsletters.

I based this on how many people open, read and respond to them with feedback!

Today I want to share 10 of the best strategies, tools, and tips for starting and growing a successful part-time online business…

Here we go…

Revealed – Profitable Book Niches for Budding Self-Publishers

This year I created a special issue about finding a hot niche topic in which you can publish a book (or series of books) that sit online as digital assets, earning you a passive income for years.

It includes the 8 most high-demand categories, along with a method of drilling down into niches using proven techniques.

To find out more, read this: Self Publishing – Decide On Your Book Idea

The 100-Word Story That Made a Billion Dollars

I once personally knew a man who made a billion dollars, all thanks to a 100 word story he sent out via direct mail.

And there’s a way that you use this very same principle yourself… without needing any copywriting skills!

You can use this technique to make ANY piece of written or spoken content more compelling – including product listings, sales promotions. Adverts, social media posts, email newsletters, eBooks, digital courses and webinars.

To find out more, check this out: WRMM Storytelling

New AI Design Tool Makes Amazing Covers

This year, ChatGPT rolled out a new tool (in the free version) that helps you make covers for eBooks, digital courses, printables, lead magnets, website banners, social media ads and posts.

Just brief it on a design, and it will deliver you something that’s professional-looking with the exact text you require.

To see it in action, take a look at this: WRMM How to make covers with AI

This ‘Secret’ Document Could Change Everything

When you’re setting up a business, there are a lot of tasks you need to do – often for the very first time.

Researching a market… developing a product… launching a service… creating an advertising campaign… designing the branding… writing a sales promotion…

Whatever the case, you absolutely need this ONE kind of document, because it will make everything a lot easier, with much better results.

Click here to find out more: WRMM Ultimate Briefing Doc

The Dopamine Trick that Makes Customers Hungry for More

Whenever you experience a hit of pleasure your brain releases dopamine, the chemical that gives you a feeling of ‘reward’.

Once you experience a hit, your brain craves another, and then another.

This includes the reward we get from news, gossip, personal messages, praise and anything that stimulates an emotional response (images, music and stories).

As you’re about to see, this chemical is a powerful ally if you want to start any successful online business.

Because it can make your content and your products ADDICTIVE!

Click here for more. WRMM Dopamine Trick

How to Influence Total Strangers

Whatever business you want to get into, you’ll need to find customers, followers, or subscribers.

But how can you get total strangers to notice and like you online, when there’s so much noise and competition?

In this issue I reveal how to connect with online searchers on a deeper level… and get anyone to agree with you, even if they’re on the opposite side of the moral and political spectrum.

Click here to read more: WRMM Moral Persuasion

How My ‘Zen Dog’ Destroyed Spotify

Whenever my wife and daughter leave the house, they put on soothing spa music for our dog, Lulu.

But this has destroyed my Spotify algorithm, meaning that it recommends music that I don’t want to hear!

And there’s an important lesson here…

If you don’t know your audience, then you might end up doing the equivalent of selling dog meditation music to a fan of vintage jazz records.

So before you think about developing products, setting up a website or writing content, you need to understand what your target customer’s ideal ‘algorithm’ is.

Here’s how to do it: WRMM Spotify Algorithm

An AI Breakthrough In ‘Deep Research’

In 2025, ChatGPT launched a ‘Deep Research’ function.

This is an amazing tool for creating superior eBooks, special reports, lead magnets, content for courses, and pretty much any written materials you need.

Not only that, it makes the research process for any project you’re working on very easy indeed.

As you’re about to see, ‘Deep Research’ could deliver everything you need in just 5-30 minutes!

Click here to read more: WRMM Using AI for Deep Research

Is this Cheating… or GENIUS?

omething strange has been happening on the blog-and-email publishing platform, Substack…

A wave of deeply emotional essays has swamped the platform…. with many of them going viral, racking up thousands of likes, comments and shares.

But these amazingly popular posts have actually been created by AI!

In this issue, I reveal why this new trend for ‘scamming Substack’ proves that AI-generated content really works.

Click here to read more: WRMM Substack

A Method of Using AI To Make Big Life Changes

People are increasingly using AI as a form of personal and emotional support to make important life changes.

For example, AI can help you decide on your true purpose… analyse negative behaviours… help you manage your time and organise your tasks… and give you roadmaps, steps and strategies to achieve big, daunting tasks

So in this issue I run through prompts to try on Chat GPT to help you find more success.

Click here to read more: WRMM AI Self Development Prompts

The Strange Case of the Viral Chocolate Bar

Have you heard of the ‘Dubai chocolate’ bar?

This foodie treat was invented by a couple who set up their own business and it became a global hit after a TikTok video went viral.

In this issue, I reveal how a simple product idea, born from an everyday, real-life experience can create a viral business that changes your life.

Click here to read all about it: WRMM Dubai Chocolate.docx

Entrepreneur Accused of Dodgy Deals!

This year the BBC posted an article about a young Canadian tech entrepreneur named Josh Adler, who runs a company called ConvrtX.

It promises to build specialised websites and apps for entrepreneurs, with help in business development and pitching to clients.

But it didn’t deliver what it promised to customers, resulting in accusations and legal threats.

In this issue, I explain how to spot dodgy dealers and shady businesses – and why you don’t need to pay anyone to build a website or an app.

Click here to find out more: WRMM Krapp’s last tap

Lessons from the World’s Cruellest Running Race

Lazarus Lake is the mastermind behind the world’s most punishing footrace. In its 36-year history, only 15 runners have ever completed it!

Yet people from around the world will offer to pay just for the privilege of getting the chance to participate.

Effectively, Lazarus has created a legendary high-demand event from virtually nothing. So there’s a lesson in here for anyone trying to set up a profitable enterprise from scratch!

To find out what it is, click here: WRMM Da Vinci of Pain

Pilates Chaos in Aldi!

A few months ago there were outbreaks of scuffles in the aisle of a London branch of Aldi.

People were fighting over machines used in Pilates, which were selling at crazily low prices.

In this issue I share three valuable lessons from this story for anyone who wants to make a lot of money very quickly from a home business!

Click here to find out more: WRMM Pilates fight

How to Create Your Own Personal AI Consultant

There’s a way that you can use Chat GPT as a private consultant with whom you can share your intimate, personal details, and get bespoke advice tailored for your unique set of circumstances.

In this issue, I reveal 5 simple ‘done for you’ prompts that you can use today to create a plan, solve problems, sharpen your business skills and stay motivated. Click here for my favourites to get you started.

How to Profit from VIPS

In California, there’s a posh supermarket that sells a bottle of water-with-ice for the equivalent of £60.

While the majority of sane people will think that’s a rip-off… there will always be one or two who think it’s a BARGAIN.

That’s because they’re also paying for a sense of privilege, exclusivity and, I guess, bragging rights!

And you could use this principle to turn the most basic product into something of very high value!

To find out more, read this: WRMM How to profit from VIPs

The Surprising Power of a Human Meatball

You see a lot of headlines every day on adverts, emails, pop ups, newspapers, websites… you name it…

Of course, we cannot pay attention to all the headlines or we’d never get anything done. So we ignore most of them and gravitate to the ones that pique our interest.

One headline in particular grabbed my attention so well I thought I’d share its secrets with you.

To read more about it, click here. WRMM Meatballs

I hope there’s something in here that you can use to improve your home business success!

I’ll be back on Friday with a compilation of the most popular home business ideas and blueprints.