I was looking through the Amazon non-fiction bestseller charts the other day.

It’s something I recommend you do from time to time…

Because it’s a great way to test the temperature of what people are seeking out online – and an essential step if you want to make money from a digital information product (eBooks, manuals, courses, planners, and the like!)

Anyway, I was instantly struck by three of the big sellers on Kindle…

• ‘Careless People: A Story of Where I Used to Work’ – an expose of the inner workings of Meta by Sarah Wynn-Williams.
• ‘The Trading Game’ – a brutally honest account of life in the City by Gary Stevenson.
• ‘W*nkernomics: A Deep-Dive Into Workplace Bullsh*ttery’ – by James Schloeffel and Charles Firth.

Notice anything about these titles (other than the very sweary third one down on the list!!!!)?

Well, they’re all attacks on the corporate world from people who’ve become disillusioned with it.

And it’s no accident that these books are hits.

Because they tap into a strong social and political trend known as the ‘anti-work movement’.

Broadly, it’s about people becoming fed up with being enslaved to high-pressure, high commitment jobs where they work hard every day to make money for companies that don’t really care about them… and earn barely enough to cover the cost of living.

This movement includes sub-trends that have gone viral on social media, like ‘quiet quitting’, where you do the bare minimum of the job you’re paid to do (but no more).

Or there’s ‘resenteeism’ where you stay in a role you dislike but disengage from it mentally.

It’s no wonder, then, that non-fiction titles like these are flying off the virtual shelves on Amazon Kindle.

Of course, this trend is now established.

You would have needed to jump on this in the post-Covid years, around 2021-2022, when it was buzzing on social media but hadn’t yet hit the mainstream.

However, new trends are always sprouting green shoots online – and if you spot them early enough, you could use them as a basis for a profitable digital product.

Here’s the ‘old school’ manual method of doing this…

How to find early trend momentum

All trends start life with a bit of chatter and hype on social media.

Sometimes it’s a meme, a theory, or a buzzword that’s repeatedly shared…

Or might be a topic that’s generating lots of responses (questions, angry rants, gushing praise, ferocious arguments!)

At this point they’re still very niche….

Some may even STAY that way, remaining obscure fringe ideas that eventually fizzle out.

However, you’ll notice that some have what’s known as ‘momentum’ – a steady groundswell of interest that keeps the idea growing and spreading.

That might mean more social media chatter… more hashtags and memes… more questions asked on Reddit… more ebooks and reports…. more YouTube videos…

If you can spot this momentum, you can spot a future trend before the masses get to hear about it.

Which is absolute gold for any aspiring infopreneur!

Here’s where to look for momentum:

• Amazon – Check the new book releases. Start with the broad categories then dive into the subcategories. For example, ‘Health & Fitness’, might lead you into narrower niches like ‘Brain Training’ or ‘Digital Minimalism.’ If two or more books are ranking in the Kindle Top 50,000 on a similar theme, that’s a good signal. Also try Amazon.com because emerging trends often start in the USA.
• TikTok – you can use this social media network like a free ‘trend radar’. Type “how do I…” or “I can’t…” followed by a keyword like “sleep,” “focus,” or “money.” TikTok’s autocomplete suggestions will show you what people are talking about.
• Reddit – Search your topic and filter for the past 90 days. If people are asking lots of questions there’s fuel for an eBook. You’ll also see that there’s a ‘popular’ tab where you can see what’s trending right now.
• YouTube – go to the search bar, write in a broad topic, then you’ll see a tab that gives you the option for ‘recently uploaded’ – as you can see below. Now you can see what new videos are coming out on a subject, and how many views and comments they are generating.
• Udemy – Course creators are usually six months ahead of Amazon authors. Go to either (or both) of these popular course-hosting platforms. Type in a category or topic, then sort by “Newest” which you can access in the drop down to the right.

The aim is to find those niches where there’s been a recent increase in activity. This is known as the ‘temperature’ of a trend. For example…

• Are people talking about this frequently on Reddit, TikTok, or YouTube?
• Do mentions of this topic generate lots of responses that have strong emotions like anger, frustration, hope, relief, joy and happiness?
• Are people already buying or enrolling in something that addresses these questions? For example, are there any free reports , ‘how to’ guides or cheat sheets?

Don’t worry if you discover that there are already some tools, courses and books in existence – this is usually a good sign that writers, publishers and entrepreneurs are seeing enough potential to invest their time and money.

Okay, so that’s the manual way to spot emerging trends.

But I’d also recommend that you use AI (of course!).

The AI Trend Hunting Method

For this you can use a combo of AI tools – for instance Perplexity, Claude and Gemini – to get a broad range of results.

Find the ones that all three agree on, then focus on those.

However, if you’re going to use just one, I’d recommend Chat GPT-5, as it scours the web in real time and is capable of a nuanced response.

ChatGPT-5 also remembers your earlier questions, preferences and adjustments, so when you’re exploring niches over a few days or weeks, it builds a picture of what you care about and tailors the research accordingly.

With ChatGPT, it’s always worth laying out clearly what it is you’re doing and why – including your specific goals.

For example:

“I’m trying to find newly emerging niche trends that I can explore to create a profitable eBook. My aim is to find something that’s not yet hit the mass media, which has a growing buzz on social media, and where the amount of conversation around the topic has been growing over the past 6 months-1 year. Include results from YouYouTube, Amazon Kindle bestsellers, Reddit, Tiktok and Udemy. Please help me by answering the following questions….”

You might find that ChatGPT immediately gets to work on this, scouring the web and delivering a detailed report without you needing to ask anything else!

For example, here’s the top result I got from this request:

1) Somatic therapy & “nervous system regulation” for everyday pain, burnout, and anxiety

• TikTok/IG: “Somatic workout / somatic healing / vagus nerve” hashtags remain highly active and recommended by hashtag trackers in 2025 (good proxy for sustained creator output and discovery). best-hashtags.com+2best-hashtags.com+2
• Reddit: Ongoing 2024–25 threads on somatic tracking and pain reprocessing (recoveries, how-to, pushback), indicating real patient interest, not just influencer noise. Reddit+3Reddit+3Reddit+3
• YouTube: Lifestyle/fitness media covered “somatic workouts” going viral and cited ~tens of millions of TikTok views; this typically coincides with a wave of YouTube follow-along videos. Marie Claire UK
• Udemy: Multiple 2025 updates/launches for somatic practitioner and movement courses (fresh supply = demand). Udemy+3Udemy+3Udemy+3
• Kindle: Few, scattered Kindle guides versus the size of the audience → room for a clear, credible beginner guide. (Somatics is referenced mostly via courses/content rather than strong book competition yet.)
• Ebook angles: “Somatic Tracking for Desk Workers,” “Vagus Nerve Daily Drills,” “12-Week Somatic Reset for Chronic Neck & Jaw Tension.”

Not bad!

You could then copy and paste this answer into another AI tool like Perplexity, which is good at analytical research.

Use this prompt: “Please verify the potential of this emerging trend: PASTE THE CHATGPT RESULT”.

Then you’ll get a second opinion, along with some more links to check out.

Or you can stay on ChatGPT and hone in on a topic category that interests you…

For example: “List 10 emerging micro-niches within the topic of digital marketing that would make good eBook subjects.”

Or “What search trends have been growing fast over the past 6-12 months among people interested in health and wellbeing?”

You can then drill down into some of the options with questions like this……

• “Which of these topics shows higher search or discussion growth in 2025?”
• “Which would have the most potential as an Amazon Kindle eBook – and explain why?”

You should find that you have plenty of ideas to explore.

However, if you’d like a list of new trends to get you started, here are some I came across using these techniques …

Business and Marketing

1. Nano-influencer monetisation: how small creators can build recurring income without big brand deals.
2. AI productivity for mid-career professionals.
3. Digital-product arbitrage
4. “Finfluencers” – social-finance education for younger- or mid-audiences
5. Second-Brain / PKM (personal knowledge management) for hyper-busy professionals.
6. Micro-education creation – teachers using short-form social media to build paid education side-hustles.
7. Print-On-Demand for side-businesses.
8. Side-income niche services for remote workers (e.g., “remote worker tax hacks, or “online bookkeeping for coaches”
9. Online community building: how to build, manage and monetise tight-knit communities on Discord/Slack/Telegram

Health & Wellbeing Niche Ideas

1. Vagus nerve stimulation & self-soothing somatic routines (for stress, burnout, chronic tension).
2. At-home diagnostics & bio-tracking (sleep, HRV, recovery metrics).
3. Sleep optimisation “hacks” (sleep-maxxing, gadget protocols, bedtime habits).
4. Lymphatic therapies for recovery, post-illness, travel fatigue and swelling.
5. Red-light therapy / LED & wellness devices for skin. Hair and mood
6. Nutrition & functional foods for cognitive boost (eg, mushrooms, adaptogens, nootropics).
7. Micro-habits for mental health & energy
8. Wellness routines for remote-workers/home-office (ergonomics + movement + mental resets).
9. Niche well-being for males 45+ (e.g., metabolism, testosterone balance, stress resilience).
10. Gut–brain connection routines (microbiome for mood, focus, sleep).

Home & Garden

1. Indoor hydroponic/vertical micro-gardens for small spaces (apartments, urban homes)
2. Smart-gardening (soil sensors, smart irrigation, app-controls)
3. Edible perennials & food-forestry (grow once, harvest repeatedly)
4. Home fermentation & preserving (jams, sourdough, ferments)
5. Boutique home-brew drinks (non-alcoholic: kombucha, craft sodas, herbal tonics)
6. Modern DIY furniture & décor builds for renters/small homes (budget friendly, tool-light) — home improvement + hobby.
7. Scent-based home gardens & houseplant décor
8. Zero-waste pantry + home food production
9. DIY garden landscaping for climate-resilient homes (drought proofing, native planting, sustainable hard-scapes)

Just enter these into ChatGPT and ask it to run a research report for you!

If you would like any more advice about this, just ask!