AI Olympics: ChatGPT vs Gemini vs Claude

by Ryan | May 7, 2024 | Blog | 0 comments

We all know that AI can be a great tool for creating written content.

For instance you can use it to research, plan and write email newsletters, blog posts and social media posts.

And you can also use it to structure and write sales copy, for example Facebook ads, sales promotions, Amazon and Etsy listings…

The most well-known of the tools is ChatGPT, which was the first to hit the market for public consumption.

Trained by OpenAI, ChatGPT generates human-like text based on a range of prompts.

It’s highly versatile, capable of answering questions, assisting with writing tasks, and researching a plethora of topics.

Since it launched, it has taken leaps and bounds in its capabilities, with a paid-for level (ChatGPT-4) and integration with Dall-E, allowing you to make images like the one at the top of this email.

That said, it cannot access real time data and it has a cut off point in knowledge that is currently January 2022 on the free version and April 2023 on the paid version.

In the meantime, its rivals have also improved over the last year…

Gemini (formerly known as Bard): Developed by Google, Bard is aimed at helping users understand complex information and generate creative content, leveraging Google’s Language Model for Dialogue Applications (LaMDA). Unlike Chat GPT it can access up-to-date information through Google Search,
Claude: Created by Anthropic, Claude is designed to provide clear and contextually aware responses – it’s also able to digest, process and summarise large chunks of text, It cannot access real time info and its database was last updated in August 2023.

So with the playing field levelling out somewhat, I thought I would give all three of these tools the same ‘bench test’ prompts, and compare their responses so that you have an idea of their respective strengths and weaknesses.

A few things to note:

I am using the FREE versions of each tool, not the subscription-based levels.
These are basic prompts to test the levels of response – for the best results you need a series of prompts, as well as much more data about you, the reader/customer and your product

Okay, let’s start the fight!

ROUND ONE – CONTENT TASK

First up, a challenge to come with a piece of content.

PROMPT: Write me an issue of my email newsletter about the best healing medicinal herbs you can grow in British gardens in Spring and Summer, in an authoritative first person tone but laced with gentle humour and plenty of enthusiasm, speaking to my target reader directly as an individual.

ChatGPT

Subject: 🌿 Your Green Prescription: The Top Medicinal Herbs for Your British Garden! 🌱

Hey there, fellow garden enthusiast!

As the sun stretches its warm embrace over our beloved British Isles, it’s time to dust off those gardening gloves and get ready for a season of green magic! But hey, why settle for just pretty flowers when you can cultivate your very own botanical medicine cabinet right in your backyard? Join me as we explore the top healing medicinal herbs to grow in your British garden this spring and summer – it’s like having nature’s pharmacy at your fingertips!

Lavender: The Zen Master of Herbs Let’s kick things off with a classic favourite: lavender. Not only does this fragrant wonder perfume the air with its soothing scent, but it’s also a powerhouse of relaxation and healing. From easing stress and anxiety to promoting restful sleep, lavender is like a spa day for your senses. Plus, it’s a bee’s best friend, so you’ll be doing your part to support our pollinator pals – talk about a win-win!

Chamomile: The Calming Chamomile Queen Ah, chamomile – the ultimate in gentle healing. Picture yourself sipping on a warm cup of chamomile tea, feeling all your worries melt away with each sip. This delicate herb is a master at soothing upset stomachs, calming nerves, and even promoting better sleep. And hey, who can resist those adorable little daisy-like flowers swaying in the breeze? It’s like a hug from Mother Nature herself.

Peppermint: The Minty Marvel When life gives you peppermint, you make… well, pretty much anything! From refreshing teas to invigorating foot scrubs, this versatile herb is a true powerhouse. Not only does it freshen your breath and aid digestion, but it also has natural cooling properties that make it a lifesaver on those scorching summer days. Just be sure to keep it contained – trust me, you don’t want it taking over your garden like a minty green invasion!

Rosemary: The Sage of Memory Need a little mental boost? Rosemary to the rescue! This fragrant herb not only adds depth to your culinary creations but also improves cognitive function and memory. Plus, it’s incredibly easy to grow – just give it plenty of sunlight and well-drained soil, and you’ll have a constant supply of brain-boosting goodness at your fingertips. Who knew that a simple herb could be such a brainiac?

Calendula: The Skin’s Best Friend Last but certainly not least, we have calendula – the unsung hero of skincare. With its vibrant orange petals and soothing properties, this cheerful herb is a must-have for anyone looking to pamper their skin naturally. From healing minor cuts and scrapes to soothing sunburns and eczema, calendula has got you covered. Plus, it attracts beneficial insects to your garden, making it a haven for both you and your local pollinators.

So there you have it, my green-thumbed friend – your ultimate guide to cultivating a garden of healing and wellness right in your own backyard! So grab your spade, roll up your sleeves, and let’s get growing – because the best medicine is always found in the embrace of nature. Happy gardening!

Yours in greenery and good vibes, [Your Name]

PROS – Good voice, sounds very natural and human, light and humorous as requested, includes 5 decent herb recommendations and sounds like it is being written by one person.

CONS – Completely overdoes the ‘British’ element, which is supposed to be unspoken. The tips are good but lack some practical applications. There is no encouragement at the end of replies or feedback.

SCORE: 8/10

Claude

Subject Line: Your Garden’s Healing Bounty 🌿💚

Greetings, my green-thumbed friend!

As the warmer months grace us with their vibrant presence, it’s time to roll up our sleeves and transform our gardens into verdant apothecaries brimming with nature’s remedies. Trust me, there’s nothing quite as rewarding as plucking a freshly grown herb, inhaling its fragrant aroma, and knowing that you’ve harnessed the power of ancient plant wisdom right in your own backyard.

So, let’s dive into the world of healing herbs that will not only add a pop of colour to your garden but also serve as natural allies in your quest for well-being.

Lavender (Lavandula angustifolia) Ah, the purple prince of herbs! Lavender is more than just a delightful addition to your garden’s colour palette. Its fragrant flowers have been used for centuries to promote relaxation and calm the mind. A simple lavender sachet under your pillow or a soothing cup of lavender tea can work wonders after a long, stressful day. Plus, it’s a bee’s delight!

Chamomile (Matricaria chamomilla) This daisy-like herb is a true gift from nature’s pharmacy. Chamomile’s gentle, apple-like aroma is instantly recognizable, and its flowers have been used for ages to brew a soothing tea that can alleviate stomach troubles and promote restful sleep. Imagine sipping a warm cup of chamomile tea while basking in the golden rays of a summer evening – pure bliss!

Peppermint (Mentha x piperita) Peppermint is the cool, refreshing cousin of the mint family, and boy, does it pack a punch! Its invigorating aroma can instantly clear your senses and uplift your mood. Brew a steaming cup of peppermint tea to soothe an upset stomach or simply enjoy its crisp, minty flavor on a warm day. Plus, it’s an absolute must-have for homemade mojitos – just saying!

Calendula (Calendula officinalis) Also known as the “pot marigold,” this sunny little flower is a true gem in the herbal world. Calendula’s vibrant orange blooms have been used for centuries to promote skin healing and soothe irritations. Infuse its petals in a carrier oil or make a homemade salve – your skin will thank you for this gentle, nourishing treat.

Thyme (Thymus vulgaris) Don’t let its unassuming appearance fool you – thyme packs a powerful punch when it comes to herbal remedies. This evergreen shrub has been revered for its antibacterial and expectorant properties, making it a go-to remedy for respiratory issues. Plus, its earthy, herbaceous flavour is a culinary delight in savoury dishes and marinades.

Now, my dear gardeners, it’s time to roll up your sleeves, grab your trowels, and start cultivating your very own herbal haven. Remember, growing these healing herbs is not just about tending to plants; it’s about nurturing a connection with nature and embracing the ancient wisdom that has been passed down through generations.

Happy planting, and may your garden overflow with the bountiful gifts of Mother Nature’s healing touch!

Warmly, [Your Name]

P.S. Don’t forget to share your herbal adventures with me! I’d love to hear about your successes, failures (we all have them!), and any hilarious tales of gardening mishaps. After all, laughter is the best medicine, second only to a freshly brewed pot of chamomile tea.

PROS – The practical advice is better than Chat GPTs, with the latin names of the plants and more practical tips on how the reader might use it. The PS asks for the reader to reply and give feedback.

CONS – The voice isn’t as good as ChatGPTs – it is too verbose and stuffy. Also, about 2/3 of the way through it forgets that the email is to a specific reader and talks to “my dear gardeners”.

SCORE: 8/10.

Gemini

Subject: Springing into Health: Herbs for Your Healing Garden!

Hello there, fellow plant whisperer!

Spring has sprung (huzzah!), and with it comes the urge to dig our fingers into the earth and cultivate a little bit of magic. But this year, let’s not just grow gorgeous blooms – let’s create a haven of homegrown healing with some fantastic medicinal herbs!

Now, I know what you’re thinking: “Medicinal herbs? Sounds a bit… witchy, doesn’t it?” Not a bit of it! These little green powerhouses have been used for centuries to soothe what ails us, all without the scary side effects of mystery potions.

Here are some of my favourites to get you started:

Chamomile: This calming superstar is perfect for brewing a cup of tea to ease away stress, soothe tummy troubles, and lull you off to a gentle sleep. Plus, those delicate daisy-like flowers look positively delightful dancing in the breeze!

Calendula: Don’t be fooled by its cheerful orange blooms – calendula is a champion for wound healing and reducing inflammation. Think of it as sunshine for your skin! Plus, it self-seeds readily, so you’ll have a constant supply of this golden goodness.

Peppermint: Who doesn’t love a good cup of mint tea? But beyond its refreshing taste, peppermint can settle an upset stomach and invigorate your senses. Just a word of caution, though: mint is a wanderer! Plant it in a pot to keep it from taking over your entire garden.

Sage: This versatile herb is a friend indeed. Gargle with sage tea for a sore throat, use it to flavour your roasts, or even burn the leaves for a natural insect repellent (though your neighbours might give you a funny look!).

Remember, a little research goes a long way! Before diving headfirst into brewing your own herbal concoctions, be sure to check the recommended uses and potential interactions with any medications you’re taking.

But trust me, with a sprinkle of sunshine, a dash of care, and these fantastic herbs, you’ll be well on your way to growing your own little slice of natural wellness.

Happy planting, and happy healing!

Warmly,

[Your Name]

P.S. If you’re a complete herb newbie, don’t worry! In our next newsletter, we’ll delve into some top tips for creating and nurturing your very own medicinal haven. Stay tuned!

PROS – the voice is decent, with a nice conversational style. Has a nice teaser at the end for the next issue.

CONS – It’s the shortest in length of the three AI results and lacks the same level of details and practical application. It assumes the reader would be surprised by medicinal herbs, but a gardening/health newsletter reader would understand this aspect.

SCORE: 6/10

Result of round one – a DRAW between Chat GPT and Claude!

ROUND TWO – SALES TASK

Now let’s try a basic sales task.

Here’s a prompt for an email promotion for an information product.

PROMPT: Act as my copywriting expert. Create for me an email sales promotion, written from me as an individual (the author) to my target reader, a person struggling with sleep problems – it’s called ‘The Sleep Magician’, and it’s designed to help them identify triggers for, and causes of, sleep problems, with practical tips and solutions – it comes in the form of an eManual including all the information about avoiding and preventing insomnia, toilet trips, restless legs, cramps, anxious thinking, including advice on exercise, diet and lifestyle changes, psychological tricks, as well as herbal remedy recipes and supplement advice, with access to a private members site with regularly updates tips and info, plus a free streaming/download of a hypnotherapy audio piece to encourage relaxation and sleep at bedtime; also a downloadable digital planner that helps them properly structure their activities, diet and exercises for maximum sleep at night.

Chat GPT

🌙 Discover the Secret to Restful Nights with The Sleep Magician 🌙

Subject: Say Goodbye to Sleepless Nights!

Dear [Reader’s Name],

Are you tired of tossing and turning night after night, unable to find the restful sleep you so desperately crave? If so, I have exciting news for you! Introducing “The Sleep Magician” – your ultimate guide to unlocking the secrets of deep, rejuvenating sleep.

What is “The Sleep Magician”?

“The Sleep Magician” isn’t just another sleep aid – it’s a comprehensive eManual designed to help you identify and overcome the triggers and causes of your sleep problems. From insomnia to restless legs, anxious thinking to midnight bathroom trips, “The Sleep Magician” has you covered with practical tips, solutions, and expert advice.

What’s Inside?

Insightful Information: Dive deep into the science of sleep and learn how to create the ideal sleep environment for maximum relaxation and rejuvenation.

Practical Tips: Discover actionable strategies for avoiding and preventing common sleep disturbances, including advice on exercise, diet, and lifestyle changes.

Psychological Tricks: Uncover powerful psychological techniques to quiet your mind and banish anxious thoughts that may be keeping you awake at night.

Herbal Remedy Recipes: Explore natural remedies and supplement recommendations to support healthy sleep patterns and overall well-being.

Exclusive Membership Site: Gain access to a private members site with regularly updated tips, resources, and information to support your journey to better sleep.

Free Hypnotherapy Audio: Enjoy a complimentary streaming/download of a hypnotherapy audio piece designed to promote relaxation and deep, restful sleep at bedtime.

Digital Planner: Download a customizable digital planner to help you structure your activities, diet, and exercises for maximum sleep benefits, while setting achievable goals along the way.

Are You Ready to Sleep Like a Baby Again?

Don’t let sleepless nights rob you of your vitality and well-being. Take control of your sleep health today with “The Sleep Magician” and experience the transformational power of restful, rejuvenating sleep.

Claim Your Copy Today and Reclaim Your Nights!

To your best sleep ever,

ROUND THREE – RESEARCH TASK

Let’s finish with a research prompt.

PROMPT: Act as my researcher. Find for me the latest information about ways that people in the UK can make themselves energy secure, including solar panels, water storage, generators, etc. Include costs.”

Chat GPT

Solar Panels:

Options: Photovoltaic (PV) solar panels are the most common type used in the UK. They convert sunlight into electricity, which can be used to power homes.

Costings: The cost of installing solar panels varies depending on factors such as the size of the system and the quality of the panels. On average, installation costs can range from £4,000 to £8,000 for a typical domestic system. However, prices have been decreasing in recent years.

Battery Storage Systems:

Options: Battery storage systems store excess energy generated by solar panels for later use, typically during periods of low sunlight or high energy demand.

Costings: The cost of battery storage systems varies depending on factors such as capacity and brand. On average, installation costs can range from £2,000 to £6,000 for a typical domestic system.

Wind Turbines:

Options: Small-scale wind turbines can be installed on residential properties to generate electricity from wind energy.

Costings: The cost of installing a wind turbine varies depending on factors such as size, location, and installation requirements. On average, installation costs can range from £10,000 to £30,000 for a small-scale domestic turbine.

Generator Backup:

Options: Diesel or petrol generators can provide backup power during grid outages or emergencies.

Costings: The cost of generators varies depending on factors such as size, power output, and fuel type. On average, small residential generators can cost anywhere from £500 to £2,000 or more.

Water Storage and Harvesting:

Options: Rainwater harvesting systems collect rainwater from roofs or other surfaces for non-potable uses such as irrigation, toilet flushing, and laundry.

Costings: The cost of rainwater harvesting systems varies depending on factors such as system size, installation complexity, and water usage requirements. On average, installation costs can range from £1,000 to £5,000 for a domestic system.

In Conclusion..

Running this simple test, I was surprised by how much the other AI tools have caught up to ChatGPT – in particular, Claude.

Here are some takeaways…

Chat GPT is still the best at writing in a personal human voice.

Chat GPT is best at working out what it is you are looking for, and delivering more than you request.

But…

Claude is more keen to pack in specific details and useful information.

Claude seems to have the upper hand when it comes to emphasising the benefits of products and services in sales promotions.

And before we dismiss Gemini…

Gemini is not only holding its own against stiff competition – it can find you the most up to date info on any topic – PLUS it seems more willing to give you resources and links to help.

Whatever disadvantages and failings there are in the results of these basic prompt tests, they can all be overcome.

You can always get the AI to try it again, giving it more guidance on what you want.

You can ask the AI to look into specific points and get it to add more detail, more practical advice, etc.

You can feed the AI more info about you, your product and your target customer/reader.

You can feed the AI with templates for things like bullets, headlines and leads, so that it produces content more in line with the style and format that you want.

You can use ALL three of these tools in combination to extract the best from each.

And there you have it – the AI Olympics! 🏅

If you’ve already dipped your toes into the AI writing pool with ChatGPT- that’s fantastic! But why stop there when you have two other incredible tools just waiting to be explored?

If you are new to the AI writing game, don’t worry – you don’t have to be a tech wizard or a computer genius to harness the power of these tools.

In fact, I bet you’ll be surprised at just how easy (and dare I say, fun!) it can be.

So, whether you’re a seasoned ChatGPT user or a curious newcomer, why not give Claude and Gemini a whirl? Take them for a spin and see how they can help you tackle your real-world writing tasks – whether it’s crafting a compelling email subject line, creating an attention-grabbing social media post, or even outlining that blog article you’ve been meaning to write.

So go ahead, give them all a try. Who knows – you might just discover a whole new way of writing that takes your work to the next level.